Sales Trends

Cookies - May 2008
Boost cookie sales year-round by offering convenience-size and portion-control packaging.

Breads - April 2008
As the low-carbohydrate craze fades further and consumers have resumed buying bread, their tastes are being influenced by a new focus on nutrition.

Cakes - February 2008
Boost year-round cake sales by offering differentiating flavors and smaller sizes to portray cakes as an everyday dessert option.

Breads and Rolls - April 2007
The Breads and Rolls category began to rebound from the low-carbohydrate craze in 2005 and continued an increasing trend through 2006.